ARTS: Artuklu Sanat ve Beşeri Bilimler Dergisi

Öz

Public diplomacy efforts in Turkey is quite new. It is struggling with many problems because its new. Together with so many questions that struggling, Turkey Middle East, the Balkans and the Turkish Republic in the framework of implemantation of public diplomacy is workin to evolve in terms of being a regional power. It also undertakes global public diplomacy practices. The process of globalization and changing diplomacy reveals the importance of public diplomacy for today’s states. Fort his reason, especially today’s sovereign states attach importance to public diplomacy studies aiming to create global public opinion within the framework of seeking new roles. The most important power that sovereign states hav efor global public diplomacy applications is mass media. Visual mass media, in particular, are the cheapest and easiest way for sovereign states to create global public opinion. Today, public diplomacy is one of the most important elements of the Republic of Turkey’s soft power building a strong culture of a brand is important in terms of World public opinion to create a good image. Public diplomacy ‘paradise of both natural and historical riches in this context it is important for Turkey to become a power in terms of the brand in the country. For this reason, in this study, the analysis of the branding process of Turkish public diplomacy was made by comparing the Prime Ministry Public Diplomacy Coordinatorship and the Presidency Communication Presidency.