Research Article
A proposal for the use of artificial intelligence in the character design process of digital game development
Abstract
This study proposes a proposal for integrating AI into character design in digital game development. The research examines traditional character design workflows and the challenges encountered in this process. Literature review and systematic analysis explored tools for text-to-image, image-to-image conversion, text-to-3D computer graphics, and image-to-3D modeling tools, as well as current AI applications in animation and motion capture technologies using texturing software. The findings demonstrate that AI tools accelerate all processes, from concept art and 3D asset creation to texturing and animation, significantly reducing prototyping and iteration times. Furthermore, it has been determined that AI-powered character creation increases diversity, inclusivity, and player-focused personalization, providing a competitive advantage for both small-scale developers and large studios. In this context, AI-based methods are intended to support sustainable and innovative character creation in the gaming industry and contribute to the development of dynamic, interactive, and immersive gaming experiences in the future.
Keywords
Project Number
1
References
- 3daistudio. (2025, Mayıs). Home page. 3daistudio. https://www.3daistudio.com/
- Adobe. (2024, Mayıs 2). Animate kullanıcı kılavuzu. Adobe: https://helpx.adobe.com/tr/animate/user-guide.html
- Alpha3d. (2025, Mayıs). Automatically transform your 2D images into 3D digital assets in minutes. Alpha3d. https://www.alpha3d.io/ai-3d-model-generator/
- Autodesk Media & Entertainment. (2024, Nisan 10). Final fantasy XVI: Wrangling complexity to deliver top-quality. Youtube. https://www.youtube.com/watch?v=xQpTl_8B_W8&ab_channel=AutodeskMedia%26Entertainment
- Begemann, A., & Hutson, J. (2025). Navigating copyright in AI-enhanced game design: Legal challenges in multimodal and dynamic content creation. Journal of information economics, 1-14.
- Buser, J. (2025, Mart 17). Living games are here: How gen AI is leveling up the games industry. Google. https://blog.google/products/google-cloud/generative-ai-video-games/
- Clip Studio. (2025, Eylül 17). Clip studio home page. Clip studio. https://www.clipstudio.net/ja/
- Clipstudio. (2025, Haziran). Characterart. Clip studio. https://www.clipstudio.net/en/characterart/
- Dablander, M. (2024, Aralık 18). Future research avenues for artificial intelligence in digital gaming: an exploratory report. Arxiv. https://arxiv.org/abs/2412.14085
- Davis, V. (2024, Şubat 29). Incorporating AI art generation in the classroom. Edutopia. https://www.edutopia.org/article/generative-ai-art-school/
- Dervişoğlu, B. (2024). Blender 3D: Açık kaynak kodlu 3 boyutlu bilgisayar grafiği programının eğitime etkisi. 7. Uluslararası insan çalışmaları kongresi (s. 39). Ankara: ICHUS.
- Digitalste. (2025, Haziran 1). Generative AI in game development: Redefining 3D modelling with meshy AI and beyond. Digitalste. https://www.digitalste.com/post/generative-ai-in-game-development-redefining-3d-modelling-with-meshy-ai-and-beyond
- Fuelyourdigital. (2025, Ocak 23). 5 Best AI 2D game texture generators right now. Fuelyourdigital. https://fuelyourdigital.com/post/5-best-ai-2d-game-texture-generators/
- Hannah. (2025, Nisan 30). Top 10 best AI animation tools in 2025. Goenhance. https://www.goenhance.ai/blog/top-10-best-ai-animation-tools-in-2025
- Heinrichs, J. (2024, Kasım 15). Meshy AI review: How I generated 3D models in one minute. Unite. https://www.unite.ai/meshy-ai-review/
- Hrfraternity. (2025, Haziran 1). Bridging the gap: Finding balance between artistic vision and game optimization. Hrfraternity. https://hrfraternity.com/content-management-excellence/bridging-the-gap-finding-balance-between-artistic-vision-and-game-optimization.html
- Hrfraternity. (2025, Haziran 8). Navigating conflicting feedback from stakeholders in game development. Hrfraternity. https://hrfraternity.com/content-management-excellence/navigating-conflicting-feedback-from-stakeholders-in-game-development.html
- Incredimate. (2025, Mayıs 22). 8 powerful AI animation tools every creator should know. Incredimate. https://www.incredimate.com/blog/10-powerful-ai-animation-tools-every-creator-should-know/
- Joozi, M. (2025, Mart 10). Top game art software you should never miss. Pixune. https://pixune.com/blog/game-art-software/
- Kahn, M. (2025, Nisan 10). How to design a character using AI. Starryai. https://starryai.com/en/blog/how-to-design-a-character-using-ai
- Kumar, R. (2024, Kasım 17). AI-Powered character creation in games. Industrywired. https://industrywired.com/ai-powered-character-creation-in-games/
- Mengi, V. D. (2024). The impact of artificial intelligence on news visualization: A comprehensive prompt analysis. Communication papers (Media literacy & Gender studies), 77-99.
- MeshyAI. (2025). Discover. Meshy. https://www.meshy.ai/discover
- Microsoft. (2025). AI character generator. Microsoft. https://create.microsoft.com/en-us/features/ai-character-generator
- Paramonov, A. (2023, Mart 23). The challenges of AI in gaming: Security and ethics. Whimsygames. https://whimsygames.co/blog/the-challenges-of-ai-in-gaming-security-and-ethics/
- Piktochart. (2024, Ekim 11). Krita vs clip studio paint: Which one is better in 2024?. Piktochart. https://piktochart.com/tips/krita-vs-clip-studio-paint?utm
- Politowski, C., Petrillob, F., Ullmann, G. C., & Guéhéneuc, Y.-G. (2021, Ocak 22). Game industry problems: an extensive analysis of the gray literature. arXiv:2009.02440v3, s. 1-18.
- Polydin. (2024, Mayıs 30). The understanding art direction in video games. Polydin. https://polydin.com/art-direction-in-video-games/
- Proutsou, D., & Theodoropoulos, A. (2024). Character design in video games: From idea to creation in the digital world. CEEGS 2024. Nafplio: CEEGS 2024.
- Render wolf. (2025, Mayıs 7). Render wolf web app - workflows for game asset creation. Youtube. https://www.youtube.com/watch?v=cCwt8PF97AE&ab_channel=RenderWolf
- Tang, M., & Chen, Y. (2024). AI and animated character design: efficiency, creativity, interactivity. Francis Academic Press, 117-123.
- Tariq, M. (2025, Nisan 4). The rise of generative AI in video games. Cubix. https://www.cubix.co/blog/the-rise-of-generative-ai-in-video-games/
- Toolify. (2025, Mayıs 22). Effortless 3D model creation with AI: A comprehensive guide. Toolify. https://www.toolify.ai/ai-news/effortless-3d-model-creation-with-ai-a-comprehensive-guide-3447170?utm_
- Tran, B., & Attorney, B. (2025, Mayıs 17). The legal eisks of using AI-generated content in games under DMCA. Patentpc. https://patentpc.com/blog/the-legal-risks-of-using-ai-generated-content-in-games-under-dmca
- Tripo3d. (2025). Revolutionize game design with AI game texture generator 2D. Tripo3d. https://www.tripo3d.ai/blog/ai-game-texture-generator-2d
- Tumenbaev, A. (2024, Ekim). Character design & communication. Creating effective video game characters that enhance player engagement and narrative. Roma, İtalya: Sapienza university of Rome.
- Watson, C. (2025, Ocak 22). Layoffs and AI are major concerns in the gaming industry. Kidscreen. https://kidscreen.com/2025/01/22/report-layoffs-and-ai-are-major-concerns-in-the-gaming-industry/#:~:text=Game%20studios%20collectively%20cut%2010,according%20to%20GDC's%20latest%20report.&text=New%20research%20published%20yesterday%20by,off%20in%20the%20
- Wayline. (2025, Mayıs 19). Algorithmic bias in AI game art: Automating prejudice. Wayline. https://www.wayline.io/blog/algorithmic-bias-ai-game-art
- Wu, Z., Chen, Z., Zhu, D., Mousas, C., & Kao, D. (2024). A systematic review of generative AI on game character creation: Applications, challenges, and future trends. IEEE transactions on games, 1-15.
- XP-Pen. (2024, Ocak 5). Clip studio paint vs photoshop: A comparative analysis of digital art tools. XP-Pen. https://www.xp-pen.com/blog/clip-studio-paint-vs-photoshop.html
- Zbrush. (2024, Haziran 20). Iguana to dragon: Transforming a beloved pet Into a 3D character. Maxon. https://www.maxon.net/en/article/iguana-to-dragon-transforming-a-beloved-pet-into-a-3d-character
Year 2025,
Issue: Yapay zekâ ve sanat özel sayısı, 215 - 237, 22.10.2025
Abstract
Bu çalışmada, dijital oyun geliştirme sürecinde karakter tasarımına yapay zekâ entegrasyonunu ele alan bir öneri sunulmaktadır. Araştırmada, karakter tasarımının geleneksel iş akışları ve bu süreçte karşılaşılan zorluklar incelenmiştir. Literatür taraması ve sistematik analiz yöntemleriyle; metinden görsele, görselden görsele dönüştüren araçlar, metinden üç boyutlu bilgisayar grafiğine ve görselden üç boyutlu modelleme araçlarına yönelik yaklaşımlar, ayrıca doku oluşturma yazılımlarıyla animasyon ve hareket yakalama teknolojilerindeki güncel yapay zekâ uygulamaları araştırılmıştır. Edilen bulgular, yapay zekâ araçlarının konsept sanatından üç boyutlu varlık üretimine, doku oluşturma ve animasyon aşamalarına kadar tüm süreçleri hızlandırdığını ve prototipleme ile yineleme sürelerini önemli ölçüde kısalttığını göstermektedir. Ayrıca, yapay zekâ destekli karakter oluşturma sayesinde çeşitlilik, kapsayıcılık ve oyuncu odaklı kişiselleştirme olanaklarının arttığı, bunun da hem küçük ölçekli geliştiricilere hem de büyük stüdyolara rekabet avantajı sağladığı belirlenmiştir. Bu bağlamda, yapay zekâ tabanlı yöntemlerin oyun endüstrisinde sürdürülebilir ve yenilikçi karakter üretimini desteklemesi, gelecekte dinamik, etkileşimli ve kapsayıcı oyun deneyimlerinin geliştirilmesine katkı sağlaması hedeflenmektedir.
Keywords
Project Number
1
References
- 3daistudio. (2025, Mayıs). Home page. 3daistudio. https://www.3daistudio.com/
- Adobe. (2024, Mayıs 2). Animate kullanıcı kılavuzu. Adobe: https://helpx.adobe.com/tr/animate/user-guide.html
- Alpha3d. (2025, Mayıs). Automatically transform your 2D images into 3D digital assets in minutes. Alpha3d. https://www.alpha3d.io/ai-3d-model-generator/
- Autodesk Media & Entertainment. (2024, Nisan 10). Final fantasy XVI: Wrangling complexity to deliver top-quality. Youtube. https://www.youtube.com/watch?v=xQpTl_8B_W8&ab_channel=AutodeskMedia%26Entertainment
- Begemann, A., & Hutson, J. (2025). Navigating copyright in AI-enhanced game design: Legal challenges in multimodal and dynamic content creation. Journal of information economics, 1-14.
- Buser, J. (2025, Mart 17). Living games are here: How gen AI is leveling up the games industry. Google. https://blog.google/products/google-cloud/generative-ai-video-games/
- Clip Studio. (2025, Eylül 17). Clip studio home page. Clip studio. https://www.clipstudio.net/ja/
- Clipstudio. (2025, Haziran). Characterart. Clip studio. https://www.clipstudio.net/en/characterart/
- Dablander, M. (2024, Aralık 18). Future research avenues for artificial intelligence in digital gaming: an exploratory report. Arxiv. https://arxiv.org/abs/2412.14085
- Davis, V. (2024, Şubat 29). Incorporating AI art generation in the classroom. Edutopia. https://www.edutopia.org/article/generative-ai-art-school/
- Dervişoğlu, B. (2024). Blender 3D: Açık kaynak kodlu 3 boyutlu bilgisayar grafiği programının eğitime etkisi. 7. Uluslararası insan çalışmaları kongresi (s. 39). Ankara: ICHUS.
- Digitalste. (2025, Haziran 1). Generative AI in game development: Redefining 3D modelling with meshy AI and beyond. Digitalste. https://www.digitalste.com/post/generative-ai-in-game-development-redefining-3d-modelling-with-meshy-ai-and-beyond
- Fuelyourdigital. (2025, Ocak 23). 5 Best AI 2D game texture generators right now. Fuelyourdigital. https://fuelyourdigital.com/post/5-best-ai-2d-game-texture-generators/
- Hannah. (2025, Nisan 30). Top 10 best AI animation tools in 2025. Goenhance. https://www.goenhance.ai/blog/top-10-best-ai-animation-tools-in-2025
- Heinrichs, J. (2024, Kasım 15). Meshy AI review: How I generated 3D models in one minute. Unite. https://www.unite.ai/meshy-ai-review/
- Hrfraternity. (2025, Haziran 1). Bridging the gap: Finding balance between artistic vision and game optimization. Hrfraternity. https://hrfraternity.com/content-management-excellence/bridging-the-gap-finding-balance-between-artistic-vision-and-game-optimization.html
- Hrfraternity. (2025, Haziran 8). Navigating conflicting feedback from stakeholders in game development. Hrfraternity. https://hrfraternity.com/content-management-excellence/navigating-conflicting-feedback-from-stakeholders-in-game-development.html
- Incredimate. (2025, Mayıs 22). 8 powerful AI animation tools every creator should know. Incredimate. https://www.incredimate.com/blog/10-powerful-ai-animation-tools-every-creator-should-know/
- Joozi, M. (2025, Mart 10). Top game art software you should never miss. Pixune. https://pixune.com/blog/game-art-software/
- Kahn, M. (2025, Nisan 10). How to design a character using AI. Starryai. https://starryai.com/en/blog/how-to-design-a-character-using-ai
- Kumar, R. (2024, Kasım 17). AI-Powered character creation in games. Industrywired. https://industrywired.com/ai-powered-character-creation-in-games/
- Mengi, V. D. (2024). The impact of artificial intelligence on news visualization: A comprehensive prompt analysis. Communication papers (Media literacy & Gender studies), 77-99.
- MeshyAI. (2025). Discover. Meshy. https://www.meshy.ai/discover
- Microsoft. (2025). AI character generator. Microsoft. https://create.microsoft.com/en-us/features/ai-character-generator
- Paramonov, A. (2023, Mart 23). The challenges of AI in gaming: Security and ethics. Whimsygames. https://whimsygames.co/blog/the-challenges-of-ai-in-gaming-security-and-ethics/
- Piktochart. (2024, Ekim 11). Krita vs clip studio paint: Which one is better in 2024?. Piktochart. https://piktochart.com/tips/krita-vs-clip-studio-paint?utm
- Politowski, C., Petrillob, F., Ullmann, G. C., & Guéhéneuc, Y.-G. (2021, Ocak 22). Game industry problems: an extensive analysis of the gray literature. arXiv:2009.02440v3, s. 1-18.
- Polydin. (2024, Mayıs 30). The understanding art direction in video games. Polydin. https://polydin.com/art-direction-in-video-games/
- Proutsou, D., & Theodoropoulos, A. (2024). Character design in video games: From idea to creation in the digital world. CEEGS 2024. Nafplio: CEEGS 2024.
- Render wolf. (2025, Mayıs 7). Render wolf web app - workflows for game asset creation. Youtube. https://www.youtube.com/watch?v=cCwt8PF97AE&ab_channel=RenderWolf
- Tang, M., & Chen, Y. (2024). AI and animated character design: efficiency, creativity, interactivity. Francis Academic Press, 117-123.
- Tariq, M. (2025, Nisan 4). The rise of generative AI in video games. Cubix. https://www.cubix.co/blog/the-rise-of-generative-ai-in-video-games/
- Toolify. (2025, Mayıs 22). Effortless 3D model creation with AI: A comprehensive guide. Toolify. https://www.toolify.ai/ai-news/effortless-3d-model-creation-with-ai-a-comprehensive-guide-3447170?utm_
- Tran, B., & Attorney, B. (2025, Mayıs 17). The legal eisks of using AI-generated content in games under DMCA. Patentpc. https://patentpc.com/blog/the-legal-risks-of-using-ai-generated-content-in-games-under-dmca
- Tripo3d. (2025). Revolutionize game design with AI game texture generator 2D. Tripo3d. https://www.tripo3d.ai/blog/ai-game-texture-generator-2d
- Tumenbaev, A. (2024, Ekim). Character design & communication. Creating effective video game characters that enhance player engagement and narrative. Roma, İtalya: Sapienza university of Rome.
- Watson, C. (2025, Ocak 22). Layoffs and AI are major concerns in the gaming industry. Kidscreen. https://kidscreen.com/2025/01/22/report-layoffs-and-ai-are-major-concerns-in-the-gaming-industry/#:~:text=Game%20studios%20collectively%20cut%2010,according%20to%20GDC's%20latest%20report.&text=New%20research%20published%20yesterday%20by,off%20in%20the%20
- Wayline. (2025, Mayıs 19). Algorithmic bias in AI game art: Automating prejudice. Wayline. https://www.wayline.io/blog/algorithmic-bias-ai-game-art
- Wu, Z., Chen, Z., Zhu, D., Mousas, C., & Kao, D. (2024). A systematic review of generative AI on game character creation: Applications, challenges, and future trends. IEEE transactions on games, 1-15.
- XP-Pen. (2024, Ocak 5). Clip studio paint vs photoshop: A comparative analysis of digital art tools. XP-Pen. https://www.xp-pen.com/blog/clip-studio-paint-vs-photoshop.html
- Zbrush. (2024, Haziran 20). Iguana to dragon: Transforming a beloved pet Into a 3D character. Maxon. https://www.maxon.net/en/article/iguana-to-dragon-transforming-a-beloved-pet-into-a-3d-character
There are 41 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Computer Gaming and Animation |
| Journal Section | Research Articles |
| Authors | |
| Project Number | 1 |
| Publication Date | October 22, 2025 |
| Submission Date | June 5, 2025 |
| Acceptance Date | October 9, 2025 |
| Published in Issue | Year 2025 Issue: Yapay zekâ ve sanat özel sayısı |
ARTS is licensed under CC BY-NC 4.0 
PUBLISHER | JOURNAL BOARDS | INDEXES | PRICE POLICY | STATISTICS | MIAR | SHERPA ROMEO