Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi

Mahmut Erzincan

doi:10.46372/arts.1871757

EN TR

The role of chromolithographic posters in shaping the Wild West image and Buffalo Bill iconography

Abstract

The industrial-scale application of chromolithography enabled the mass circulation of large-format, multi-colored posters across vast geographies. This study analyzes Wild West posters produced between 1870 and 1910, examining chromolithography’s role in shaping the American "Wild West" imagery. It evaluates posters from Buffalo Bill’s Wild West shows within the contexts of printing technology history, visual culture, and ideological representation. Employing a qualitative research design, the study analyzes selected posters from the Library of Congress and the Buffalo Bill Center of the West archives using iconographic and iconological methods. Findings reveal that chromolithographic posters were not merely commercial advertisements but visual instruments that reconstructed the American West through specific ideological codes. Recurring compositional patterns, heroic cowboy depictions, and exoticized representations of Native Americans contributed to standardizing the frontier myth visually. Consequently, chromolithography can be considered an early mass communication medium that disseminated the Wild West narrative to broad audiences.

Keywords

Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi

Abstract

Kromolitografi tekniğinin endüstriyel ölçekte uygulanabilir hale gelmesi, büyük boyutlu ve çok renkli afişlerin geniş coğrafyalarda dolaşıma girmesine olanak sağlamıştır. Bu çalışma, 1870–1910 yılları arasında üretilen Buffalo Bill afişlerini inceleyerek kromolitografinin Amerikan “Vahşi Batı” imgesinin oluşumundaki rolünü analiz etmektedir. Araştırma, Buffalo Bill’in Vahşi Batı gösterilerine ait afişleri baskı teknolojisi tarihi, görsel kültür ve ideolojik temsil ilişkisi içinde değerlendirmektedir. Nitel araştırma tasarımına dayanan çalışmada, Library of Congress ve Buffalo Bill Center of the West arşivlerinden seçilen afişler ikonografik ve ikonolojik analiz yöntemiyle incelenmiştir. Bulgular, kromolitografik afişlerin yalnızca ticari tanıtım materyalleri olmadığını; aynı zamanda Amerikan Batısı’nı belirli ideolojik kodlar çerçevesinde yeniden kuran görsel araçlar olduğunu göstermektedir. Afişlerde tekrar eden kompozisyon şemaları, kahramanlaştırılmış kovboy figürleri ve egzotikleştirilmiş Yerli Amerikalı temsilleri, frontier mitinin görsel olarak standardize edilmesine katkıda bulunmuştur. Sonuç olarak, kromolitografi Vahşi Batı anlatısının geniş kitlelere ulaşmasını sağlayan erken dönem kitle iletişim araçlarından biri olarak değerlendirilebilir.

Keywords

References

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Details

Primary Language

Turkish

Subjects

Fine Arts, Visual Arts (Other)

Journal Section

Research Article

Authors

Mahmut Erzincan ^*
0000-0001-5424-3954
Türkiye

Publication Date

September 19, 2026

Submission Date

January 26, 2026

Acceptance Date

July 15, 2026

Published in Issue

Year 2026 Number: 16

DOI

https://doi.org/10.46372/arts.1871757

IZ

https://izlik.org/JA43YJ62EL

Cite

RIS / Bibtex

APA

Erzincan, M. (2026). Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi. ARTS: Artuklu Sanat Ve Beşeri Bilimler Dergisi, 16, 1-29. https://doi.org/10.46372/arts.1871757

AMA

1.Erzincan M. Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi. ARTS. 2026;(16):1-29. doi:10.46372/arts.1871757

Chicago

Erzincan, Mahmut. 2026. “Vahşi Batı Imgesinin Oluşmasında Kromolitografik Afişin Rolü Ve Buffalo Bill Ikonografisi”. ARTS: Artuklu Sanat Ve Beşeri Bilimler Dergisi, nos. 16: 1-29. https://doi.org/10.46372/arts.1871757.

EndNote

Erzincan M (September 1, 2026) Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi. ARTS: Artuklu Sanat ve Beşeri Bilimler Dergisi 16 1–29.

IEEE

[1]M. Erzincan, “Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi”, ARTS, no. 16, pp. 1–29, Sept. 2026, doi: 10.46372/arts.1871757.

ISNAD

Erzincan, Mahmut. “Vahşi Batı Imgesinin Oluşmasında Kromolitografik Afişin Rolü Ve Buffalo Bill Ikonografisi”. ARTS: Artuklu Sanat ve Beşeri Bilimler Dergisi. 16 (September 1, 2026): 1-29. https://doi.org/10.46372/arts.1871757.

JAMA

1.Erzincan M. Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi. ARTS. 2026;:1–29.

MLA

Erzincan, Mahmut. “Vahşi Batı Imgesinin Oluşmasında Kromolitografik Afişin Rolü Ve Buffalo Bill Ikonografisi”. ARTS: Artuklu Sanat Ve Beşeri Bilimler Dergisi, no. 16, Sept. 2026, pp. 1-29, doi:10.46372/arts.1871757.

Vancouver

1.Mahmut Erzincan. Vahşi Batı imgesinin oluşmasında kromolitografik afişin rolü ve Buffalo Bill ikonografisi. ARTS. 2026 Sep. 1;(16):1-29. doi:10.46372/arts.1871757