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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 9 Review 37 CrossRef Cited 23
9 Publication
37 Review
23 CrossRef Cited

Research Fields

Social Media Studies Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

1

2

1787

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 16 FAVORITE 2 TOTAL DOWNLOAD COUNT 9072

16

2

9072

0

1

922

Publications

1

552

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
FAVORITE 2 TOTAL DOWNLOAD COUNT 9072

2

9072

2

1787

Publications

1

1

552

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 16 FAVORITE 2 TOTAL DOWNLOAD COUNT 9072

16

2

9072

1

2

1787

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