Researchers Merve Boyacı Yıldırım
Merve Boyacı Yıldırım profile image
Merve Boyacı Yıldırım Res. Assist. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)
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5 Publication
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Research Fields

Communication and Media Studies Communication Technology and Digital Media Studies Public Relations Public Relations Campaigns and Applications Crisis Communication Institutional Communication Corporate Social Responsibility Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)

Popular Publications

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1726

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1726

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1432

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2

1432

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 138

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138

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1064

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1

1064

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1226

0

1

1226

Publications

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
FAVORITE 2 TOTAL DOWNLOAD COUNT 138

2

138

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
FAVORITE 2 TOTAL DOWNLOAD COUNT 1432

2

1432

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
FAVORITE 1 TOTAL DOWNLOAD COUNT 1226

1

1226

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
FAVORITE 2 TOTAL DOWNLOAD COUNT 1726

2

1726

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1064

1

1064

Articles published in
Etkileşim
Etkileşim
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Yeni Medya
Yeni Medya
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