Imaginary use of typography in Hollywood movie posters

Kansu Özden

doi:10.46372/arts.1398693

TR EN

Imaginary use of typography in Hollywood movie posters

Abstract

Posters are visual or illustrated advertisements announcing various cultural, commercial, and social events. There are basic elements that enable these events to be announced and should be included in the poster. These elements are typography and image. Without these two elements in posters, effective expression cannot be achieved to communicate the content to the target audience. The discipline of graphic design, and therefore the trends and approaches to poster design, are changing and evolving in this direction, as many things do with technology. This study examines posters from the 2000s onward, where typography has become more prominent in Hollywood movie posters, especially in recent years. The historical method was used in the study. The results show that typography is used as eye-catching and striking as the image and that this trend is a popularizing technique, and these techniques are classified through this study.

Keywords

Thanks

Vefatından önce bana bu makale fikrini bir konuşmamız sırasında veren sevgili hocam Abdulhamit Gümüşlü'ye teşekkür ederim. Sevgi ve saygıyla anıyorum.

References

Alfredson, T. (Director). (2011). Tinker Tailor Soldier Spy [Movie]. StudioCanal.
Artan, H. İ. & Uçar, F. (2018). Kaligrafi ve tipografinin afiş sanatına tansımaları. Akademik sanat, 3(6), 10-27. https://dergipark.org.tr/tr/pub/akademiksanat/issue/42391/435333
Becer, E. (2005) İletişim ve grafik tasarım (4th edition). Dost.
Breathnach, P. (Director). (2001). Blow Dry [Movie]. Miramax.
Bigelow, K. (Director). (2013). Zero Dark Thirty [Movie]. Universal.
BLT Communications. (2013). Now You See Me [Poster]. Los Angeles.
BLT Communications. (2012a). Zero Dark Thirty [Poster]. Los Angeles.
BLT Communications. (2012b). Zero Dark Thirty [Poster]. Los Angeles.

Concept Arts. (2003). 21 grammes [Poster]. Los Angeles.
Creative Partnership. (2006). Children of man [Poster]. Los Angeles.
Çepni, S. (2001). Araştırma ve proje çalışmalarına giriş (7th edition). Celepler.
Emerson, J. (2008). Visualizing information for advocacy. backspace.com. https://backspace.com/infodesign
Empire Design. (2011). Tinker Tailor Soldier Spy [Poster]. London.
Eskilson, S. J. (2012). Graphic design a new history (2nd edition). Laurence King.
Famuyiwa, R. (Director). (2015). Dope [Movie]. Open Road.
Fincher, D. (Director). (2010). The Social Network [Movie]. Sony.
Gravillis. (2015). Dope [Poster]. Los Angeles.
Gravillis. (2017). I Am Not Your Negro [Poster]. Los Angeles.
Gümüşlü, A. H. (2008). 1980 Sonrası Türkiye’sinde tiyatro afişlerinde imge ve tipografi sorunları (Unpublished art proficiency thesis). Hacettepe University, Ankara.
Hill, T. (Director). (2001). Max Keeble’s Big Move [Movie]. Walt Disney.
Ignition. (2014). John Wick [Poster]. Los Angeles.
Jean, G. (2001). Yazı: İnsanlığın belleği (3rd edition) (Trans. N. Başer). Yapıkredi.
Kaptan, S. (1991). Bilimsel araştırma teknikleri (11th edition). Bilim.
Kellerhouse, N. (2010a). Kill Bill [Poster]. Los Angeles.
Kellerhouse, N. (2010b). The Social Network [Poster]. Los Angeles.
Lautrec, H. (1892). Ambassadeurs: Aristide Bruant [Poster]. Paris.
Lehimler, Z. (2019). Afiş tasarımında boşluk kullanımı. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü, 23(1), 407-417. https://dergipark.org.tr/tr/pub/ataunisosbil/issue/43928/538497
Leterrier, L. (Director). (2013). Now You See Me [Movie]. Summit.
Lupton, E. (2004). Thinking with type: A critical guide for designers, writers & editors (1st edition). Princeton Architectural.
MaD Creative. (2001). Blow dry [Poster]. Michigan.
Medico, S. (2011). Where is the Robert Fisher [Poster]. New York.
Minn, C. (Director). (2011). Where is Robert Fisher? [Movie]. J&M
Nolfi, G. (Director). (2011). The Adjustment Bureau [Movie]. Universal
Pulse Advertising. (2004). Oceans 12 [Poster]. London.
Ripper, K. (2001). Max Keeble’s Big Move [Movie]. Los Angeles.
Sontag, S. (1970). The art of revolution: 96 posters from Castro's Cuba 1959–1970 (1st edition). McGraw-Hill.
Sarıkavak, N. K. (2006). H.Ü. G.S.F. Grafik Bölümü’nde yazı ve tipografi eğitimi. Sanat, 9, 80-98.
Scorsese, M. (Director). (2006). The Departed [Movie]. Warner.
Soderbergh, S. (Director). (2004). Oceans Twelve [Movie]. Warner.
Stahelski, C. (Director). (2014). John Wick [Movie]. Lionsgate.
Taşcıoğlu, M. and Siretli, A. (2016). Grafik tasarımda litografinin yeri ve Henri De Toulouse-Lautrec’in afiş tasarımları. Sanat ve tasarım, 18, 187-202. https://dergipark.org.tr/tr/pub/sanatvetasarim/issue/40193/478517
The Cimarron Group (2006). The Departed [Poster]. Los Angeles.
The Cimarron Group (2011). The Adjustment Bureau [Poster]. Los Angeles.
Türk Dil Kurumu. (2023). Afiş. https://sozluk.gov.tr
Uzuner, N., & Şahin, C. (2019). Post empresyonist dönemde Henri De Toulouse-Lautrec ve çağdaş kültürel afiş tasarımına etkileri. Ankara Üniversitesi Güzel Sanatlar Fakültesi, 1(2), 260-271. https://dergipark.org.tr/tr/pub/augsfd/issue/50987/600355
Yeraltı, G. (1995). Grafik sanatı içerisinde afiş sanatımızın gelişimi (Unpublished master thesis). Anadolu University, Eskişehir.

Details

Primary Language

English

Subjects

Art History, Theory and Criticism (Other)

Journal Section

Research Article

Authors

Kansu Özden ^*
0000-0001-5677-3932
Türkiye

Early Pub Date

February 23, 2024

Publication Date

February 27, 2024

Submission Date

December 1, 2023

Acceptance Date

February 21, 2024

Published in Issue

Year 2024 Number: 11

DOI

https://doi.org/10.46372/arts.1398693

IZ

https://izlik.org/JA23XE68CU

Cite

RIS / Bibtex

APA

Özden, K. (2024). Imaginary use of typography in Hollywood movie posters. ARTS: Artuklu Sanat Ve Beşeri Bilimler Dergisi, 11, 48-73. https://doi.org/10.46372/arts.1398693

Cited By

TARİHSEL VE KÜLTÜREL MATERYALİN FİLM FESTİVALİ AFİŞLERİNDE KULLANIMI: GÖBEKLİTEPE FİLM FESTİVALİ ÖRNEĞİ

Dicle Akademi Dergisi

https://doi.org/10.61964/dade.1634695

Imaginary use of typography in Hollywood movie posters

Hollywood film afişlerinde tipografinin imgesel kullanımı

Öz

Anahtar Kelimeler

Imaginary use of typography in Hollywood movie posters

Abstract

Keywords

Thanks

References

Details

Primary Language

Subjects

Journal Section

Authors

Early Pub Date

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

TARİHSEL VE KÜLTÜREL MATERYALİN FİLM FESTİVALİ AFİŞLERİNDE KULLANIMI: GÖBEKLİTEPE FİLM FESTİVALİ ÖRNEĞİ